When talking to people, almost everyone feels that there is just not enough time in the day to do what needs to be done, let alone to do it well. It is easy to see other people’s efficiency, but we seldom work on our effectiveness. ![]() Philip Kotler, an American marketing author, consultant, and professor said “When it comes to efficiency and effectiveness, I would always start with effectiveness. I am interested in reaching a certain result. Only secondary do I worry about achieving it as efficiently as possible”. In other words: efficiency is about doing everything well, whereas effectiveness is doing well that which is important. It is more likely for efficient people to feel stressed because they just feel that there isn’t enough time to do everything as agreeably as they would like. Effective people make choices. They focus on what needs doing and then on getting that done. Effective people are less likely to ‘sweat the small stuff’! Some ideas to raise your effectiveness: 1. Don’t procrastinate When we procrastinate, we tend to be aware that we’re evading the task in question and convince ourselves that doing so is likely a bad idea. And yet, we do it anyway. It leads to waste and builds mountains out of molehills. When you need to complete something – just do it. Stop the excuses. Everyone has to do things they don’t enjoy sometimes. DO IT! 2. Prioritise Don’t do too many tasks at once. Rather prioritise your actions and you will get more accomplished in less time. If you struggle to do this, make a list of things that needs to be done, the dates when it has to be completed, and also what consequences there will be if the task is not done on the desired date. 3. Learn to say NO; guilty-free We can easily fall into the “people-pleasing” trap. We want people to think that we are efficient and therefore we have to be available. Even though it might be part of who you are to want to help others, be aware that people-pleasers often end up being taken advantage of by others. Always do your best for others, but don’t forget yourself and the things you need to do for yourself. 4. Make time for you ![]() Ensure that you give yourself at least 30 minutes a day to something you enjoy. Take your focus off work and revitalise yourself. You know what you need to relax; walk the dogs, bake, read a book, drink coffee with a friend or just sit and listen to music. Take time out, and enjoy that time without thinking about anyone or anything. You will feel re-energised afterward. Remember that effective people have the desire to improve and the persistence to do so. Written by Illse de Beer (Life Coach) About the author: Illse is a self-motivated mother of two with more than twenty years experience. Illse has an interest in people and enjoys facilitating the change and growth of clients. It is her passion to encourage personal development and support people in achieving their goals.
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